Tag Archives: Marvel Avengers Assemble
Avengers Assemble, the Marvel movie-verse’s ensemble superhero flick, has done exceedingly well at the box office, taking $1.2 billion to date globally. If you haven’t seen it yet you are one of the few. A combination of clever marketing (the smartest of which was the utilisation of short 90 second slots at the end of a number of Marvel superhero movies over the last five years, including Iron Man, Thor and Captain America), smart casting (not least the reprisal of actors who made a role popular) and a crowd pleasing script bringing good word of mouth and fan boy appeasement has meant that this ensemble film has pulled in the studio dollars, got bums on cinema seats and generally done enough to ensure a few more spin-offs and a sequel.
Coincidentally, good casting, a smart script, a competent director and efficient marketing are everything that I think a good ensemble movie needs to be a success. Avengers Assemble may well be a superhero movie, but first and foremost it is an ensemble movie. We have at least seven key characters and a few more besides, with story arcs to be played out across the course of the film and whose storylines must overlap in order to create a narratively satisfying whole – one where we don’t wonder why we’ve been jumping about between different characters but enjoy the time we spent with each one and how they all come together to deliver the punch line.
by Matthew Turner
Warning: This post contains SPOILERS for Marvel Avengers Assemble (or The Avengers, if you live anywhere other than Britain) and is intended to be read after you’ve seen the film.
With the recent release (and what already looks like phenomenal box office success) of Marvel’s The Avengers, it seems only fitting to mark the occasion with a final Comics To Screen post. This will examine how writer-director Joss Whedon, closely supervised by Marvel Studios, has blended the now established movie universe (referred to, annoyingly but conveniently, as the Marvel movie-verse) with the classic comics themselves. Arguably, with the enormous success of the three key movie franchises (Iron Man, Thor and Captain America), it’s no longer really that important to cater to old-school comics fans, but it’s nonetheless interesting to look at just how much of early Avengers history survives into the new movie and to see which elements have been drawn from elsewhere.
Tags: Avengers, Black Widow, Captain America, Chris Evans, Chris Hemsworth, Hawkeye, Hulk, Iron Man, Jeremy Renner, Joss Whedon, Mark Gruffalo, Marvel Avengers Assemble, Robert Downey Jnr, Samuel L Jackson, Scarlett Johansson, Thor, Tom Hiddleston