by Spank the Monkey

Last month in London, the HK15 Film Festival provided a rare opportunity to see old and new Hong Kong movies on the big screen. It was organised by the people behind the Terracotta Far East Film Festival, which I’ve previously covered for this site. At the Closing Gala, festival boss Joey Leung insisted that the profile of Asian cinema needed raising in this country. To that end, he gave the audience a Twitter hashtag to use: #KeepAsianCinemaInUKCinemas.

There are a few problems with that. Firstly, it’s a hashtag that could easily be misremembered in a variety of ways, which reduces its effectiveness as an indexing tool. Secondly, at 27 characters it takes up around one-fifth of the maximum length of a tweet, and doesn’t leave much room for anything else. But even if we ignore those concerns, it’s possible that what we’re dealing with is too big for a mere hashtag. Continue reading #KeepAsianCinemaInUKCinemas →