Spank The Monkey previews the Terracotta Far East Film Festival, taking place in London from May 23rd to June 1st 2014.
By Spank The Monkey
I love the work that Terracotta Distribution do to support Far Eastern movies in the UK. But they can’t write hashtags for toffee. Last year, I reported on their campaign to #keepasiancinemainukcinemas in the wake of indifference from exhibitors, media and audiences. A noble cause, but accompanied by a hard-to-remember Twitter hashtag. The same could be said about the one they’re currently trying to promote. It’s such an unwieldy combination of characters, it could almost be the title of a Richard Herring podcast. AIOTM! RHLSTP! TFEFF13!
It’s actually easier to remember the full-length version: because this is the hashtag for tweets relating to the Terracotta Far East Film Festival 2013, which runs in London from June 6th to 15th. It’s the fifth year of the event, and previously – in 2011 and 2012 – Mostly Film has provided you with exhaustive post-fest reviews. This year, for a change, I’m going to give you an advance preview of the programme, so you can plan that whole 26-films-in-ten-days experience for yourself.
by Spank the Monkey
Last month in London, the HK15 Film Festival provided a rare opportunity to see old and new Hong Kong movies on the big screen. It was organised by the people behind the Terracotta Far East Film Festival, which I’ve previously covered for this site. At the Closing Gala, festival boss Joey Leung insisted that the profile of Asian cinema needed raising in this country. To that end, he gave the audience a Twitter hashtag to use: #KeepAsianCinemaInUKCinemas.
There are a few problems with that. Firstly, it’s a hashtag that could easily be misremembered in a variety of ways, which reduces its effectiveness as an indexing tool. Secondly, at 27 characters it takes up around one-fifth of the maximum length of a tweet, and doesn’t leave much room for anything else. But even if we ignore those concerns, it’s possible that what we’re dealing with is too big for a mere hashtag. Continue reading #KeepAsianCinemaInUKCinemas