by Alex Hartland
Odd Future Wolf Gang Kill Them All (more often known as Odd Future) are a group of ten or so foul-mouthed young rappers and musicians based in Los Angeles but incorporating members from New Orleans, Florida and Canada. Judging by their prodigious recorded output of 12 albums in 14 months, they spend most of their time making music but there are also videos of them skateboarding and goofing around on YouTube.
In February Hodgy Beats and group leader Tyler, the Creator made their TV debut on Late Night With Jimmy Fallon. For the previous 12 months they had been steadily building an underground following through free albums and mixtapes of innovative, profane and often profoundly unpleasant hip hop via their tumblr site. But after the wild performance of these two then-19 year olds, backed by the Roots and, apparently, Sadako from Ringu, the profile of the group was raised beyond all measure. Following sold out shows at South By South West and much media hype, Tyler will tomorrow release “Goblin”, his second solo album and the group’s 13th in total. But how did these apparently repulsive records made by a bunch of upstarts build such a following in so short a time?
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